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Green Earth PR

Sales of ‘Green’ Household Products Fall as Consumers Cut Spending – NYTimes.com

by Lisa Lilienthal on May 3rd, 2011

This April story from New York Times talks about ‘green fatigue,’ particularly in the relatively higher priced category of household cleaners.  The conclusion seems to be that consumer won’t pay more for green products during a recession, but I suspect it is a little more complicated.  Speaking purely as a consumer, I’m more brand loyal to companies that have sustainability in their DNA – like Method, Mrs. Meyer’s, and Seventh Generation — to me, those products perform better and are more in line with my family’s lifestyle. What do you think?

Sales of ‘Green’ Household Products Fall as Consumers Cut Spending – NYTimes.com.