The Sustainable Brands 2011 conference is just around the corner, and this new report on social media and CSR is a great primer for the dynamic conversation that is sure to be found at this annual gathering of some of the best minds in the business.
From the article: ” … this intersection of social media and sustainability is a right-of-passage for companies seeking Authenticity, a momentum-changing force for companies in today’s economy. The rewards for companies that manage authentic communications are enormous. Authenticity not only allows companies to more effectively manage their external reputations and brand perceptions, but it encourages greater employee engagement and improved recruitment opportunities. And the most authentic companies are able to open up new market opportunities because they avoid being defined by market perceptions.”