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Green Earth PR

When It Pays to Spend on Trade Shows – BusinessWeek

by Lisa Lilienthal on May 3rd, 2011

Networking, product launches, expert positioning, competitive analysis — all are great reasons to think about attending a trade show.  But when does it pay to exhibit?  Here’s a great piece from BusinessWeek Small Biz.  The ideas really apply to any size company.

CONNECT, the event management tool from Green Earth PR Network, provides a great overview of the sustainability and green business space, and is an intuitive and easy-to-use tool that helps you evaluate and develop your trade show/event calendar.  We’re offering a one-year subscription for $595.  Contact us for an online demo!

From the article, “Although webinars and virtual online trade shows have become popular in recent years, and serve a marketing purpose, they are not replacements for face-to-face events … “

When It Pays to Spend on Trade Shows – BusinessWeek.