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Archive for the ‘Green Building’ Category

Occupant Behavior: Five Keys to Meeting Environmental Performance Goals

by Nora DePalma on January 27th, 2012

Ashley Halligan, a facilities management analyst who recently wrote a piece discussing Occupant Behavior for her company’s website.

With a huge trend in LEED certification and environmental performance in facilities management and building projects, developing strategies pre-occupancy is essential to encourage tenant participation in meeting performance goals. Because building occupants vouch for up to 50% of “plug use,” or use that cannot be dictated by Building Automation Systems (BAS), it’s essential to engage them from the beginning. No matter how eco-savvy a project may be, without occupant observation of energy expectations, meeting stated goals is impossible.

In Ashley’s article, she interviewed a forward-thinking environmental performance software company and LEED experts to compile five ways to boost occupant compliance. These five strategies include:

Engaging occupants before they move in
Taking a holistic approach
Measure with new technology
Provoke competition
Create transparency

To visit each strategy in detail, read the full article here.

About those plastic bags ….

by Lisa Lilienthal on December 28th, 2011

If one of your New Year’s Resolutions is to forgo the ubiquitous plastic bags in favor of reusables, or if your client wants to give away reusable bags for a promotion, it is, as Marc Gunther puts forth here, complicated.  Here, Marc has distilled a lot of really good information, giving us — as usual — a lot to think about.  Read it all here:

Marc Gunther – A blog about business and sustainability.

GreenTown Joplin: Sustainable and Healthy Disaster Recovery

by Nora DePalma on December 24th, 2011

Greentown Joplin

Nearly five years after a massive tornado leveled 95% of Greensburg, KS,  the town has become a living laboratory and a proving ground for emerging environmental technologies.

The non-profit  Greensburg GreenTown has been the educational resource for the community,  working side-by-side with city and county officials, business owners and local residents to incorporate sustainable principles into their rebuilding process, while also serving as a conduit through which donations can be distributed.

GreenTown was founded by Daniel Wallach and his wife, Catherine Hart, who live about a half hour away from Greensburg. They were moved to take action after witnessing the tornado’s aftermath. They realized that out of great sorrow, they could do more than just help the town rebuild. They could help the town to rebuild better and smarter, while advancing awareness of high-performance, healthy homes and buildings.

Now GreenTown is now taking its award-winning blueprint for natural disaster rebuilding to help an even larger city, Joplin Missouri, which suffered a similarly hideous EF5 tornado this past May.  The Green Earth PR Network has made a contribution to help  GreenTown Joplin in its efforts to:

• construct a series of eco-demonstration homes,
• establish eco-lodging for people that want to visit Joplin, and
• author a handbook to help guide future victims of natural disasters embrace a sustainable approach to recovery.

GreenTown Joplin needs YOUR help, too.  Here’s how:

1. Make an individual donation (via PayPal) and become a member here.

2. Join as a corporate member here.

3. For product donations and more, call Daniel and the GreenTown team at 620-723-2790.

4. Spread the word!

A Top 10 List Worth Checking Out from Andrew Winston

by Lisa Lilienthal on December 23rd, 2011

As Andrew Winston says, “Yes, it’s December again somehow: time to look back on what we’ve learned and oversimplify into a handy list.”  In lieu of doing that, I’d like to share Andrew’s, because it’s a darn good list!  Thanks, Andrew as always, for distilling the news so well and providing us with so many links within your story that take us interesting places.  Here’s is Andrew’s take on the 10 big stories in sustainability and green business this year:

Andrew Winston – Finding the Gold in Green.

Communicating Green, Trade Show Participation Part II

by Louise Mulherin on July 13th, 2011

It’s time to start thinking about your company’s Greenbuild presence, check this blog post from ED+C magazine for tips on how to walk the green talk. What is your company doing to tell your green story at Greenbuild?

Communicating Green, Trade Show Participation Part II 2011-07-13

And don’t forget, with Greenbuild in Toronto this year, US residents will need a valid passport to attend, be sure yours is up to date.

Communicating Green: Trade Show Participation Part I | 2011-06-09 | ED+C Magazine

by Lisa Lilienthal on June 10th, 2011

Green Earth PR Network’s own Louise Mulherin has contributed a blog post to ED&C magazine‘s site, just in time for summer trade show season and the big daddy of the commercial interiors world, Neocon.  Here are her tips for thoughtful trade show participation and attendance:

Communicating Green: Trade Show Participation Part I | 2011-06-09 | ED+C Magazine.

And, don’t forget that Green Earth PR offers CONNECT, a web-based subscription database of the best events in the B2B green/sustainability/corporate social responsibility space!

Green Building Education Program: A New Ecological Teaching Tool

by Nora DePalma on March 24th, 2011

A new K-12 curriculum called the Green Building Program, designed to teach students about sustainable building, ecology, and the environment, has been created through a new partnership between American Standard Brands and the Green Education Foundation (GEF).

The program allows students to use their school as a teaching tool to learn first-hand about green building attributes and benefits. Students will be provided with the educational resources necessary to understand, identify, and improve environmental inefficiencies within their own school buildings.

American Standard has provided $300,000 to help fund the Green Building Program, assisting GEF in its development of an engaging, hands-on curriculum around water saving best practices and strategies for use in school and at home.

Learn more information about this new program here.

Greenbuild Submissions Deadline Extended to Monday, January 17th, midnight Pacific.

by Lisa Lilienthal on January 17th, 2011

Check in with USGBC here:

and look for tips & tricks below. Good luck!

CONNECT to Greenbuild 2011 – Call for Speakers Closes Friday, January 14!

by Lisa Lilienthal on January 10th, 2011

What does it take to write a winning Greenbuild Presentation submission?

With an average of 1,500 submissions to fill about 100 education tracks, the odds are good that your submission will need to shine to rise to the top.

Jeremy Benkin, LEED AP, at CB Richard Ellis chairs the Program Working Group for USGBC (a volunteer position). He’s here to demystify the process and offer a few tips.

First, the basics:

Submissions are due January 14 at 11:59 pm PST, no exceptions.

It’s an online submission. We recommend that you prepare your submission ahead of time in a Word doc and then cut and paste it into the required fields, paying attention to the word/character count for each section ahead of time.

The 2011 theme for Greenbuild is NEXT, and the event is in TORONTO this year (have those passports handy!) and it’s OCTOBER 4-7th.

Here’s what’s different this year, per Jeremy:

• The 2011 Call for Speakers now includes the Residential Summit, the International Summit as well as Greenbuild and the Government Summit (renamed from “Federal Summit”) The Federal Summit was renamed to acknowledge that much of the innovation, progress and experiences to share are coming from the state and local levels as well as our Federal Government.
• Pay attention to the new Topics Areas in the Call for Proposals – you’ll need to choose one for your submission.
• You also need to identify a Session Framework for your proposal – choosing from: Proven Performance, Projects with 12 months of Performance Data, Challenges and Failures in Green Building, Human Impact, Costs/Benefit Analysis, and Forward Thinking & Visionary Concepts. These were based upon the feedback from the Greenbuild audience. The goal is to ensure proposals be educational and relevant.

• Finally, there is a new Thought Leadership & Research track that will follow a new review process including a peer review of published papers prior to inclusion in the Greenbuild program.

Speaker proposals are PEER REVIEWED and you’re invited to be a part of that process!

USGBC uses a three‐tiered review process to review all submitted and complete proposals. In other words, you really have to grab the reviewers on the first round to make the cut and continue in the process.

Stay on top of the 2011 Calendar with CONNECT. CONNECT is a user friendly and intuitive database of key B2B events. With a simple but effective list building mechanism, CONNECT can, within an hour or so of time, connect you to the relevant details you need to build client plans, create speaking calendars and consider travel and other budget items for 2011.

Friends of Green Earth PR Network qualify for a $495 annual subscription rate (discounted from the published $995 rate). If you’d like a demonstration, we’ll be glad to set one up – it takes about 15 minutes by phone — just send a note to And if you have friends or colleagues who would benefit from knowing about CONNECT, please spread the word — we’ll honor the discount with your networks, too.

Greenbuild Conversations – Join us 11/18

by Nancy Rogers on November 15th, 2010

Notes to self this week: Engage with as many people as possible during Greenbuild Expo. Listen to what is being said. Observe what is being done to market green products and services. Contribute impressions to others passionate about our planet’s future. Make connections.

As Leanne noted in her most recent post, social media fosters a more collaborative approach. One of the best outcomes is a means to form groups around specific interests without traditional introductions. Arts events bolster my creative energies. In the same way, Greenbuild stimulates my thinking about how to better communicate green messages.

For many years, helping clients shape and share their green stories has been my focus. Greenbuild  surrounds me with people of similar mindset, seeking information to use in our daily work. While designing, building or managing buildings is not my skill set, it is what I read, study and write about. Social media allows me to locate and create subsets within the broader green community for professional development.

In June, I attended a London conference initiated via LinkedIn and learned that Europeans use humor more effectively than in the U.S. to convey environmentally focused stories. Following the Society of Environmental Journalists conference, tweets and website visits kept me current. Locally, I founded Atlanta Green Communicators on LinkedIn to gather people with similar challenges. These informal bi-monthly meetings bring together individuals in government, media, corporate, agency and non-profit settings that previously had no structure to connect. I recommend starting one in your community.

The day before leaving for Chicago, I am following #Greenbuild on Twitter like election results. Once on site, social media becomes a framework to talk in person. I look forward to conversations of more than 140 characters.

Follow us @woodnewman @noradepalma @revarevisPR @lisalilienthal @louisemulherin & @greenearthpr

Join @GreenEarthPR bunch for #Greenbuild cocktailing & chat @GiltBar, Kinzie & Franklin, 6pm Thurs, November 18.