This April story from New York Times talks about ‘green fatigue,’ particularly in the relatively higher priced category of household cleaners. The conclusion seems to be that consumer won’t pay more for green products during a recession, but I suspect it is a little more complicated. Speaking purely as a consumer, I’m more brand loyal to companies that have sustainability in their DNA – like Method, Mrs. Meyer’s, and Seventh Generation — to me, those products perform better and are more in line with my family’s lifestyle. What do you think?
Archive for the ‘Green Business’ Category
Global Green Marketing Market to Reach $3.5 Trillion by 2017, According to a New Report by Global Industry Analysts, Inc.by Lisa Lilienthal on May 3rd, 2011
This is an interesting report on the size and scope of “green marketing” activities, which contradicts some of the ‘green fatigue’ press we’ve seen lately. Are your clients putting more or less of their budgets towards ‘green’ marketing, or as is the case with mine, is ‘green’ implicit in everything they do?
One of the best things about my job is the chance that I have to see how real change-agents think. It’s my observation that sometimes it is as simple as turning an idea on its head — thinking the opposite of the status quo. That’s true for Interface founder and chairman Ray Anderson who, when his financial people told him back in 1999 that solar power “didn’t pencil”, said, “Have you thought about the potential market for solar-made carpet?” With that one sentence, he transformed thinking, the solar array was installed, and later that year, the California-based Interface subsidiary got a huge order — based on the solar — that paid for the entire investment.
I thought about that Ray story today when I was copied on an email from Rolling Stones keyboardist/passionate environmentalist/tree farmer Chuck Leavell. At the bottom, below his signature, where many people wave the green flag with a little note that says, “think before you print this email,” was this statement:
Notice: It’s OK to print this e-mail. Paper is a biodegradable, renewable, sustainable product made from trees. Growing and harvesting trees provides jobs for millions of Americans, and working forests are good for the environment, providing clean air, clean water, wildlife habitat and carbon storage. Thanks to improved forest management, we have more trees in America today than we had 100 years ago.
Once again, a big thinker who has turned an idea on its head.
Chuck has a new book out this week, “Growing a Better America.” He says it is all about smart growth, and as you can imagine, he has some real street cred when it comes to that idea.
Now, if you will excuse me, I need to go print out some emails ….
These authors contend that you need operational, developmental and strategic networks — exactly what we spoke about (in different terms) at our retreat this week! Depending on how and when we rely upon and use one another strategically, we are potentially all three to one another.
Have you seen the State of Green Business Report for 2011 from GreenBiz? It’s a free download that gives a great snapshot of where we — we being primarily corporate America — are in our sustainability journey. As the editors say, “The results, as evidenced by the GreenBiz Index, show a mixed bag: While some green practices are strongly swimming — notably, paper use and recycling, investments in cleantech, and the growth of LEED — there are many others that are simply treading water or sinking.”
There’s a free download of the report available here:
Check in with USGBC here: http://www.greenbuildexpo.org/Home.aspx
and look for tips & tricks below. Good luck!
Cool content from Fast Company columnist Nancy Lublin, who admits to being a conference junkie. She asks, “What makes a conference worth it?” and offers a quick 5 question quiz to help you decide whether the event is “travel worthy or a time waster.”
Here’s an idea – get your subscription to CONNECT, the web-based database of B2B sustainability events — up and running and use Lublin’s quiz to help you hone your choices. We’ve done the work researching events, dates, locations, costs, and we’ve included only those events that we (or the folks in our network) consider to be a valuable investment of your time and resources. Schedule a 15-minute phone demo this month and you’ll be eligible for a discounted annual subscription rate of $495 (regular rate is $995). For more info: email@example.com
Ready, set, pack!