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Archive for the ‘GreenEarth PR Products’ Category

When It Pays to Spend on Trade Shows – BusinessWeek

by Lisa Lilienthal on May 3rd, 2011

Networking, product launches, expert positioning, competitive analysis — all are great reasons to think about attending a trade show.  But when does it pay to exhibit?  Here’s a great piece from BusinessWeek Small Biz.  The ideas really apply to any size company.

CONNECT, the event management tool from Green Earth PR Network, provides a great overview of the sustainability and green business space, and is an intuitive and easy-to-use tool that helps you evaluate and develop your trade show/event calendar.  We’re offering a one-year subscription for $595.  Contact us for an online demo!

From the article, “Although webinars and virtual online trade shows have become popular in recent years, and serve a marketing purpose, they are not replacements for face-to-face events … “

When It Pays to Spend on Trade Shows – BusinessWeek.

The Official Cocktail of the Green Earth PR Network …

by Lisa Lilienthal on March 8th, 2011

… brought to us by the fine folks at Square One Organic Vodka

Recipe per drink
• 2 oz. Square One Organic Vodka
• 1 oz. Meyer lemon juice {Note from Lisa: We’re lucky enough to grow these in our garden!}
• 1 tbsp. fresh rosemary leaves {Note from Lisa: and this, too!}
• 1 tbsp. organic honey
Place rosemary leaves and honey in a mixing glass. Heat in a microwave for 5-10 seconds to melt honey. Muddle in glass for 10 seconds. Add crushed ice and other ingredients. Cover with metal mixing tin and shake for 15 seconds. Strain into a chilled martini glass and garnish with a rosemary sprig.


Toasting Green Earth PR at the 2011 retreat kick-off party.

Greenbuild Submissions Deadline Extended to Monday, January 17th, midnight Pacific.

by Lisa Lilienthal on January 17th, 2011

Check in with USGBC here:

and look for tips & tricks below. Good luck!

From Fast Company — Do Something

by Lisa Lilienthal on January 16th, 2011

Cool content from Fast Company columnist Nancy Lublin, who admits to being a conference junkie. She asks, “What makes a conference worth it?” and offers a quick 5 question quiz to help you decide whether the event is “travel worthy or a time waster.”

Here’s an idea – get your subscription to CONNECT, the web-based database of B2B sustainability events — up and running and use Lublin’s quiz to help you hone your choices. We’ve done the work researching events, dates, locations, costs, and we’ve included only those events that we (or the folks in our network) consider to be a valuable investment of your time and resources. Schedule a 15-minute phone demo this month and you’ll be eligible for a discounted annual subscription rate of $495 (regular rate is $995). For more info:

Ready, set, pack!

CONNECT to Greenbuild 2011 – Call for Speakers Closes Friday, January 14!

by Lisa Lilienthal on January 10th, 2011

What does it take to write a winning Greenbuild Presentation submission?

With an average of 1,500 submissions to fill about 100 education tracks, the odds are good that your submission will need to shine to rise to the top.

Jeremy Benkin, LEED AP, at CB Richard Ellis chairs the Program Working Group for USGBC (a volunteer position). He’s here to demystify the process and offer a few tips.

First, the basics:

Submissions are due January 14 at 11:59 pm PST, no exceptions.

It’s an online submission. We recommend that you prepare your submission ahead of time in a Word doc and then cut and paste it into the required fields, paying attention to the word/character count for each section ahead of time.

The 2011 theme for Greenbuild is NEXT, and the event is in TORONTO this year (have those passports handy!) and it’s OCTOBER 4-7th.

Here’s what’s different this year, per Jeremy:

• The 2011 Call for Speakers now includes the Residential Summit, the International Summit as well as Greenbuild and the Government Summit (renamed from “Federal Summit”) The Federal Summit was renamed to acknowledge that much of the innovation, progress and experiences to share are coming from the state and local levels as well as our Federal Government.
• Pay attention to the new Topics Areas in the Call for Proposals – you’ll need to choose one for your submission.
• You also need to identify a Session Framework for your proposal – choosing from: Proven Performance, Projects with 12 months of Performance Data, Challenges and Failures in Green Building, Human Impact, Costs/Benefit Analysis, and Forward Thinking & Visionary Concepts. These were based upon the feedback from the Greenbuild audience. The goal is to ensure proposals be educational and relevant.

• Finally, there is a new Thought Leadership & Research track that will follow a new review process including a peer review of published papers prior to inclusion in the Greenbuild program.

Speaker proposals are PEER REVIEWED and you’re invited to be a part of that process!

USGBC uses a three‐tiered review process to review all submitted and complete proposals. In other words, you really have to grab the reviewers on the first round to make the cut and continue in the process.

Stay on top of the 2011 Calendar with CONNECT. CONNECT is a user friendly and intuitive database of key B2B events. With a simple but effective list building mechanism, CONNECT can, within an hour or so of time, connect you to the relevant details you need to build client plans, create speaking calendars and consider travel and other budget items for 2011.

Friends of Green Earth PR Network qualify for a $495 annual subscription rate (discounted from the published $995 rate). If you’d like a demonstration, we’ll be glad to set one up – it takes about 15 minutes by phone — just send a note to And if you have friends or colleagues who would benefit from knowing about CONNECT, please spread the word — we’ll honor the discount with your networks, too.

Dual Flush Toilet Retrofit Kits: When Small Steps Lead to Bad Outcomes

by Nora DePalma on July 7th, 2010

H2Option Dual Flush Toilet

The key to conservation for most people is not making it feel like conservation.

Another key is, as always, saving money.  People will generally conserve when it saves money and doesn’t feel like a sacrifice.

Problem is:  if the low-cost solution really doesn’t work and product performance suffers, so does conservation.

One of our clients makes dual flush toilets, which are really good: you literally press 1 for 1 and press 2 to flush, well, number 2.  These toilets can can reduce water usage by up to 67 percent.   Unfortunately, there are now so-called dual flush retrofit kits that promise to turn your existing potty into a dual flush model.

One big problem:  changing the amount of water going into a toilet bowl doesn’t change how the water behaves in the bowl in terms of how it powers out waste and water (or worse, doesn’t).

At that point, users are not going to be terribly enthused about additional conservation measures.   Which ultimately hurts good new technology like dual flush toilets, some of which have received top independent ratings for their ability to flush solids cleanly and completely.

Off-grid, solar home doesn’t scrimp on comfort : Contractor Magazine

by Nora DePalma on March 2nd, 2010

Who wants to live off the grid in a solar powered home in Northern Wisconsin?  No one we know.

But Michael Sperry’s wife, Judy agreed to go along with his “environmental experiment as long as our family wouldn’t be uncomfortable.”  Radiant  heating is among the solutions that keep the family warm.

Appliances, consumer electronics, comfort systems…all had to have maximum efficiency.   A unique circulating pump in the radiant heating system keeps operating costs low and comfort high, even in Northern Wisconsin at this time of year.

Read more at Contractor Magazine: Off-grid, solar home doesn’t scrimp on comfort.

The story originated from Green Earth PR agency, O’Reilly/DePalma, from an interview of the homeowner conducted by principal John O’Reilly.   Two O’Reilly/DePalma clients are featured in this exclusive: feature, Grundfos and Uponor, which provide the PEX tubing.

Go Gobs…Green Jobs!

by Amanda Wardell on May 15th, 2009

The newest sustainable event you might be missing features two of this year’s hottest topics – Green Utilities and Jobs.

CONNECT brings you this exclusive what, where, when and why plus more than 100 other green events and speaking opportunities you and your clients need to know about. We’re constantly updating our information, so you can leverage green events to the fullest.

What: California Utilities Diversity Council’s Advancing Diversity in the New Green Energy Economy Summit
Where: Long Beach Convention Center
When: May 29, 2009
Why: Learn how the new clean energy economy and federal stimulus will bring investment, business, and job opportunities to California’s diverse marketplace.
Registration is only $99!

Want more? Visit CONNECT.

GreenEarth PR Launches CONNECT

by Nora DePalma on February 17th, 2009

Smart companies know that sustainability and survivability aren’t mutually exclusive — and that it’s not about sacrifice, it’s about efficiency.  That’s the idea behind the new, web-based subscription database that the GreenEarth PR Network is launching today: CONNECT

A CONNECT listing looks like this

A CONNECT listing looks like this

The idea came about last summer when we, the GreenEarth team, were sharing notes about upcoming events, new trade shows, speaker deadlines and contacts.  We realized that information we’d gathered, over the course of a few years, was substantial.  Wouldn’t it be great to share that information with people who are working on similar strategy for their clients or firms?  Thus, CONNECT was born.

CONNECT currently contains data on over 125 events in these key areas:  green building and energy, corporate social responsibility, green business, socially responsible investing, and commercial real estate and development.

Designed to function much like a media database that you might already be using, CONNECT allows you to search for events by date, category, or region, and includes information on trade shows, speaking opportunities, publications and sponsorships.  An annual subscription is $1,495, but if you use our introductory code, you’ll get a 35% discount, if you subscribe by March 31, 2009 (CODE:  GEPRBLOG35).

Building lists is simple and intuitive — you conduct a search, and as you review each event, you simply click on “Add to List(s)” to add it to your lists.  You can build and maintain multiple lists simultaneously.

CONNECT is a living and dynamic database that will constantly be updated with new events and changes, such as deadline extensions, calls for speakers, etc.  And, subscribers will automatically receive a twice-monthly email with breaking event news, updates and insightful interviews with event organizers that you won’t find anywhere else.