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Archive for the ‘Social media’ Category

Year 5: the conversation continues

by Nancy Rogers on January 8th, 2013

My favorite days include a meal balanced by informed conversation. This simple standard means most days are good.

During a 2008 lunch over salads and pasta I introduced two colleagues with responsibilities that included communicating green topics. The interaction was better than the food. While their respective organizations collaborated, they had not met face-to-face and were not active in the same professional associations.

In spite of an explosion of green groups and numerous professional organizations, a peer group gap existed for those considering how to integrate green into organizational storytelling at the local level. As an experiment, I reached out to a few people and started an online group with bi-monthly meetings. Now in its fifth year, several hundred individuals participate in the informal professional discussion group Atlanta Green Communicators on LinkedIn.

 Members work in area offices for various levels of government, PR and marketing agencies, nonprofits, higher education, media and corporations. For some communications is their sole charge, for others, it is one task on a long laundry list. Most have or had some link to metro Atlanta. This eclectic group offers varied viewpoints and experiences to sharpen communication skills. A commitment or interest in sustainability is the common ground that attracts participants that would otherwise be unlikely to have a conversation.

Initially, group polls focused on issues, meeting location and free parking. Logistics remain important. However, the topics continue to evolve as members and the marketplace become savvier about green, and overwhelmed by the flood of information. With roundtables, panels and featured speakers, bi-monthly meetings covered new FTC guidelines, internal communications, social media, green organizations, issue and member campaigns, legislative previews, water use, and storytelling to name a few.

There is no fee to join the group or attend meetings; just an RSVP for space planning. Discussion leaders are drawn from the membership, the community and visiting experts.

Join us at Manuel’s Tavern on third Tuesdays of alternate months starting in January from 5 to 6 p.m.  The next meeting is January 15. Thanks to Atlanta Daybook for its support.

Lesson Learned: If you can’t find a conversation, start one. If you have questions about starting a similar group, email

An Invite: Atlanta Tweet & Meet, March 20

by Nancy Rogers on March 16th, 2012

Learn how EarthShare of Georgia Leverages Earth Day to Communicate All Year on Tuesday, March 20, from 4 to 6 pm, EDT. Join us online from wherever or with a beverage and snacks in the Eagle’s Nest at Manuel’s Tavern in Atlanta. There are no registration fees for the Tweet & Meet hosted by Atlanta Green Communicators. An RSVP to is required to ensure adequate space at the tables.

Elizabeth Patrick, Director of Communications and Administration, EarthShare of Georgia (@EarthShareGA), will lead the conversation about how the organization’s upcoming Earth Day events generate coverage and build visibility throughout the year. From 4 to 5 pm, discussion will focus online using #atlgreencom. The traditional face to face meeting with tweets runs from 5 to 6 pm.
Anyone interested in Georgia’s green community may track the conversation stream, even without a Twitter handle. To follow the comments in real time, go to and enter the hashtag #atlgreencom. If you are not on twitter, you may also enter #ATLGreenCom as a search at and the results will appear. You will need to refresh to see new comments. If you use Hootsuite or Tweetdeck, a column may be dedicated to this chat.

EarthShare of Georgia is the state’s only nonprofit raising funds through employee giving campaigns to support seventy environmental member organizations dedicated to conserving and protecting air, land and water.

Atlanta Green Communicators attracts communication professionals as well as media working with sustainability and green issues. Individuals working to communicate green topics are invited to join the LinkedIn group.

Manuel’s Tavern is at 602 N Highland Avenue Northeast, Atlanta, GA 30307.  

Don't Buy This Jacket – Inspiring Black Friday Ad from Patagonia

by Louise Mulherin on November 28th, 2011

In the midst of all the store flyers advertising Black Friday deals, I saw this ad in the New York Times from Patagonia. I loved the message, what a refreshing approach to the mass consumerism of the day.

With the catchy headline, Patagonia aimed to draw attention to the deeper message – the impact that manufacturing has on our environment. But what struck me more was their approach. The ad outlined the harm that the making of just one jacket has, and in specific terms that don’t take an engineering degree to understand. For example, the jacket requires 135 liters of water in the manufacturing process, that’s enough water, in their estimate, for 45 people for one day.

What’s unusual about this approach, in my experience, is the transparency about one specific product and its impact. It seems many more companies communicate their environmental successes by talking about what they have left out of the process, or what was theoretically saved by using less-intrusive raw materials or methods. That approach might give some consumers a false sense of environmental security – this product uses less material or less energy to produce, therefore it’s better. Which may not always be the case.

Some consumers might read the Patagonia ad in a negative way. Sure, there’s a bit of a guilt trip there, especially compared to the feeding-frenzy mentality of Black Friday sales. Full disclosure, my household was not immune to Black Friday either, my husband did take advantage of a one-day sale on my Christmas gift (purchased online). I didn’t go anywhere near a shopping center, not to make a statement, it’s just not my thing to line up with hundreds of other people to save a few bucks.

Patagonia included a call to action in the ad, asking people to take the Common Threads Initiative pledge. The pledge asks for action on both sides, for example they pledge to make useful gear that lasts a long time, and to repair gear or find a new home for it when a consumer no longer needs it. Consumers pledge to only buy what they need, to fix what’s broken, and to keep items out of the landfill. Their goal is to get 50,000 people to sign the pledge, and they are tracking results online. It will be interesting to follow this Initiative to see if it gains traction. Kudos to Patagonia for asking for mutual responsibility in the effort.

In today’s environmental, and economic, climate, I hope their message was as impactful to others as it was to me.

First posted on Nice To Be Seen.

A Twitpic DIY to Boost Tradeshow Visibility

by Reva Revis on September 14th, 2011

In perusing the plethora of social media platforms, I noticed that many companies and individuals are ramping up for the busy fall trade show season. In the pre-Twitter dark ages, we were forced to gear up for trade shows in isolation with individual email blasts and direct mail. Now, with Twitter, Facebook and other social media platforms, we are able to build a mini-community specific to a trade show that allows us to connect with attendees and exhibitors in a more collaborative and democratic process before, during and after the event. My favorite social media tradeshow tools are Twitter and Twitpic.

Twitpic is free and easy to use. If you have a Twitter account, you can log into Twitpic by using your Twitter username and password. Twitpic lets you upload images via your computer or smartphone. Twitpic also provides a unique email address for each account (it is in the Twitpic account settings) so that you can upload an image via email with your corresponding tweet in the subject line. No matter which uploading method you choose, your image is then pushed out on Twitter.

In the weeks leading up to a trade show, I typically research which hashtags are emerging. For example, the NeoCon World’s Trade Fair changes each year: #NeoCon11, #NeoCon12, etc. Greenbuld, however, uses a combination of #Greenbuild and a hashtag that is specific to the show theme, such as #GBNEXT. Sometimes organizers will publish an “official” Twitter hashtag on the event website.

Next, I upload a product image via Twitpic with a tweet along the lines of:

#Greenbuild preview:  Product Name by @Manufacturer, booth number 123 #GBNEXT

The link for the Twitpic image will appear in the tweet. Then, I post the tweet inviting others to post to the gallery. For example:

#Greenbuild exhibitors upload product images to the @Twitpic gallery. Use hashtags #Greenbuild or #GBNEXT or

I’ve even posted invitations to events such as cocktails in a tradeshow booth – just save that invitation artwork as a jpeg and post! It’s a great tool for getting everyone on the same page, literally, well ahead of a tradeshow.

Written for Environmental Design + Construction:

Tweet Me Green

by Leanne Newman on September 9th, 2011

Within the Green Earth PR Network, we each have our social media “favourites”, meaning the type of social networking we each like to do.  My personal preference is twitter.  I love hearing the 140 character snippets from interesting people across the world.  I love making a connection based on a common interest with someone in Auckland, England, Vancouver and New York City as easily as I can with someone down the street. And I love seeing cool pictures from perfect strangers of their trip to Marrakesh.  Yeah, I know.  Some people don’t get it, but there are millions of twitter users who do.

So when work and my fascination with twitter come together, it’s complete fun for me. I was asked to host a #kbtribechat twitter chat for kitchen and bath professionals next Wednesday, September 15th from 2:00 – 3:00 pm EST.   Since a large portion of my work deals with kitchens only, I asked Green Earth PR colleague and bath product expert Nora DePalma, to co-host with me.  The chat is a gathering of industry professionals with common knowledge and professions, sharing ideas, advice and experience all within 140 characters.  It’s fast paced and entertaining and it’s a personal challenge to keep up with the idea stream as well as contribute.

Nora and I are formulating five questions to pose to the group within the hour about green communications and claims in the kitchen and bath industry.   Once the questions are tweeted, we watch, learn and comment as the responses flow in.  Our topic is entitled, “Shades of Green: Determining what IS and ISN’T”.  Even if you’re not involved in the kitchen and bath industry we will be talking about manufacturer claims, materials, responsible practices and general green principles which apply to business as a whole.

Search the hashtag #kbtribechat on twitter and drop by to say hi. Find me @woodnewman and Nora @noradepalma.

Sustainability 2.0: Current Trends at the Confluence of Social Media and CSR | Sustainable Life Media

by Lisa Lilienthal on May 3rd, 2011

The Sustainable Brands 2011 conference is just around the corner, and this new report on social media and CSR is a great primer for the dynamic conversation that is sure to be found at this annual gathering of some of the best minds in the business.

From the article:  ” … this intersection of social media and sustainability is a right-of-passage for companies seeking Authenticity, a momentum-changing force for companies in today’s economy. The rewards for companies that manage authentic communications are enormous. Authenticity not only allows companies to more effectively manage their external reputations and brand perceptions, but it encourages greater employee engagement and improved recruitment opportunities. And the most authentic companies are able to open up new market opportunities because they avoid being defined by market perceptions.”

Sustainability 2.0: Current Trends at the Confluence of Social Media and CSR | Sustainable Life Media.

ProfNet Connect Chat with writer Gina Roberts-Grey

by Lisa Lilienthal on March 24th, 2011

Freelance writers and publicists are two often sides of the same coin — but we don’t always speak the same language.  This looks like a great opportunity to understand more about how a prolific freelancer works, and as a bonus, it gives us a chance to practice our Twitter Chat skills — I admit to finding it an awkward way to converse.  More on the #ConnectChat hosted by ProfNet can be found here:

ProfNet Connect > Maria Perez > Blog.

Don’t Mess With Mom Bloggers…Or Else! | She Posts

by Lisa Lilienthal on March 22nd, 2011

Don’t Mess With Mom Bloggers…Or Else! | She Posts.

This is a seriously cautionary tale about how a social media campaign can implode your company.  We often complain about lawyers and fine print, but this is an example of where both of those would have been good to have on board from the beginning.

8 Types of People Who Belong on Twitter |

by Lisa Lilienthal on March 7th, 2011

From Inc. magazine, great thinking on 8 types of people who are successful on Twitter.  I think I’m a cross between the Curious and the Conversationalist.  Which one are you?

8 Types of People Who Belong on Twitter |

Greenbuild Conversations – Join us 11/18

by Nancy Rogers on November 15th, 2010

Notes to self this week: Engage with as many people as possible during Greenbuild Expo. Listen to what is being said. Observe what is being done to market green products and services. Contribute impressions to others passionate about our planet’s future. Make connections.

As Leanne noted in her most recent post, social media fosters a more collaborative approach. One of the best outcomes is a means to form groups around specific interests without traditional introductions. Arts events bolster my creative energies. In the same way, Greenbuild stimulates my thinking about how to better communicate green messages.

For many years, helping clients shape and share their green stories has been my focus. Greenbuild  surrounds me with people of similar mindset, seeking information to use in our daily work. While designing, building or managing buildings is not my skill set, it is what I read, study and write about. Social media allows me to locate and create subsets within the broader green community for professional development.

In June, I attended a London conference initiated via LinkedIn and learned that Europeans use humor more effectively than in the U.S. to convey environmentally focused stories. Following the Society of Environmental Journalists conference, tweets and website visits kept me current. Locally, I founded Atlanta Green Communicators on LinkedIn to gather people with similar challenges. These informal bi-monthly meetings bring together individuals in government, media, corporate, agency and non-profit settings that previously had no structure to connect. I recommend starting one in your community.

The day before leaving for Chicago, I am following #Greenbuild on Twitter like election results. Once on site, social media becomes a framework to talk in person. I look forward to conversations of more than 140 characters.

Follow us @woodnewman @noradepalma @revarevisPR @lisalilienthal @louisemulherin & @greenearthpr

Join @GreenEarthPR bunch for #Greenbuild cocktailing & chat @GiltBar, Kinzie & Franklin, 6pm Thurs, November 18.