Green Earth PR Network

Principal O'Reilly/DePalma

Founded Building Profits in 2001 to provide marketing, PR and lead generation solutions to the building products industry. In 2009, we merged with the former LNC Communications in Chicago to form O'Reilly/DePalma.

Expertise

• Agency basics: creative and media buying, public relations, direct mail (print and online), brochures, catalogs and spec sheets, trade-show booths, special events planning, packaging and point-of-purchase displays and market research.
• Content: case studies, testimonials, byline features, speech writing, video and podcasts.
• Industry-specific skills: sales promotions and incentive travel, local market events, home shows, PK training and CEU program development.
• Digital and social media: Web sites, microsites, search-engine optimization, keyword strategies, electronic newsletters and online training.

The goal is to give our clients everything they need in the way of professional communications services under one agency roof. The Green Earth PR Network is our client's gateway to a smart sustainable business model.

Green cred:

There is a huge business opportunity for the innovations and entrepreneurs who can lower resource consumption in homes and buildings, while retaining comfort and quality of life. We want to tell their stories.

Dream job:

Got it. We work in a great industry, where we get to market both high-tech systems and time-honored craftsmanship. Plus it’s cool to be a resource for our friends when they build or remodel their homes.