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Green Earth PR

Posts Tagged ‘green communications’

Tweet Me Green

by Leanne Newman on September 9th, 2011

Within the Green Earth PR Network, we each have our social media “favourites”, meaning the type of social networking we each like to do.  My personal preference is twitter.  I love hearing the 140 character snippets from interesting people across the world.  I love making a connection based on a common interest with someone in Auckland, England, Vancouver and New York City as easily as I can with someone down the street. And I love seeing cool pictures from perfect strangers of their trip to Marrakesh.  Yeah, I know.  Some people don’t get it, but there are millions of twitter users who do.

So when work and my fascination with twitter come together, it’s complete fun for me. I was asked to host a #kbtribechat twitter chat for kitchen and bath professionals next Wednesday, September 15th from 2:00 – 3:00 pm EST.   Since a large portion of my work deals with kitchens only, I asked Green Earth PR colleague and bath product expert Nora DePalma, to co-host with me.  The chat is a gathering of industry professionals with common knowledge and professions, sharing ideas, advice and experience all within 140 characters.  It’s fast paced and entertaining and it’s a personal challenge to keep up with the idea stream as well as contribute.

Nora and I are formulating five questions to pose to the group within the hour about green communications and claims in the kitchen and bath industry.   Once the questions are tweeted, we watch, learn and comment as the responses flow in.  Our topic is entitled, “Shades of Green: Determining what IS and ISN’T”.  Even if you’re not involved in the kitchen and bath industry we will be talking about manufacturer claims, materials, responsible practices and general green principles which apply to business as a whole.

Search the hashtag #kbtribechat on twitter and drop by to say hi. Find me @woodnewman and Nora @noradepalma.

Adding humor to Grammar of Green

by Nancy Rogers on June 25th, 2010

Earlier this month Green Unplugged in London attracted participants from the Green Communicators global community. For me, the value of humor over “thou shalt nots” to motivate and connect was reinforced as a conference take-away.

While serious subjects require serious attention, The Daily Show, The Colbert Report and more recently @BPGlobalPR demonstrate that humor is an effective communications tool for Grammar of Green.

Humor and passion for the environment seemed less siloed to the Commonwealth and European audience members. Maybe the lingering remnants of our Puritan heritage require that we separate doing good from having fun. I hope these examples provide examples for change in that regard.

Changing habbits. Habbits are humanoid forms with body parts distorted relative to the environmental impact of common activities. Each body part is assigned to one impact and are grown where an individual’s impact is higher. Habbits has been adopted by staff at the Greater London Authority and Canon Europe committed to reducing their personal carbon footprint. This program is delivered by London Leader Rob Holdway and Giraffe Innovation, in association with the London Sustainable Development Commission’s 2009 London Leaders. Holdway spoke at Green Unplugged.

Green Thing. Supported by people from 205 countries, Green Thing is a public service using a squid-headed character to inspire greener lives, focusing on seven things you can do and enjoy doing. Green Thing co-founder Andy Hobsbawn also covered the Buy Nothing™ campaign.

Wombats. This 2005 message from The Foundation for Global Community shared by Dave Hampton is short and memorable. It’s hard to ignore the dancing wombat’s case for avoiding doom by recognizing we are all connected on one planet.

What are your effective Grammar of Green humor examples?

Communicating with Grammar of Green

by Nancy Rogers on March 16th, 2009

Having a clear voice in green conversations requires attention to sustainable terminology, industry lexicon, and government regulations. Grammar of GreenSM sums up these principles for responsible communication as we are bombarded by claims of green excellence and achievement.

In sustainable exchanges, you cannot isolate comments without considering the consequences from the total organization—actions and impact are linked. Starting small is OK, announce with a whisper, not a shout. To shine rather than stumble, follow our Grammar of Green checklist of clarity, credibility, consistency and compliance. While not unique to green communications, vigilance will prevent charges of green washing and reputation damage control.

  • Clarity. Vague references, unsubstantiated claims and statements muddled by unnecessary explanation will not advance your cause or client on the well-worn sustainable roadmap. Your audience does not have the option of pressing ONE to reduce confusion. They will just click away.
  • Credibility. Boasts of being greenest hold no sway without substantiation. Words must be accountable. Transparency backed by third-party certification, actions and measured success enhance your reputation. Authentic accomplishment deserves recognition.
  • Consistency. Each industry functions with its own argot that is gobbledygook to the uninitiated. Don’t use jargon to waffle. Build your story with facts—invigorate repetitions to make them memorable.
  • Compliance. Steer clear of misrepresentation and deception to avoid regulatory red flags. You will be caught, if not by government regulators, by independent watchdogs.

To keep the conversation going, please post your favorites Grammar of Green Do’s to inspire and the Don’ts as a caution.