BOLDface Communications

Green Earth PR

Posts Tagged ‘twitter’

Tweet Me Green

by Leanne Newman on September 9th, 2011

Within the Green Earth PR Network, we each have our social media “favourites”, meaning the type of social networking we each like to do.  My personal preference is twitter.  I love hearing the 140 character snippets from interesting people across the world.  I love making a connection based on a common interest with someone in Auckland, England, Vancouver and New York City as easily as I can with someone down the street. And I love seeing cool pictures from perfect strangers of their trip to Marrakesh.  Yeah, I know.  Some people don’t get it, but there are millions of twitter users who do.

So when work and my fascination with twitter come together, it’s complete fun for me. I was asked to host a #kbtribechat twitter chat for kitchen and bath professionals next Wednesday, September 15th from 2:00 – 3:00 pm EST.   Since a large portion of my work deals with kitchens only, I asked Green Earth PR colleague and bath product expert Nora DePalma, to co-host with me.  The chat is a gathering of industry professionals with common knowledge and professions, sharing ideas, advice and experience all within 140 characters.  It’s fast paced and entertaining and it’s a personal challenge to keep up with the idea stream as well as contribute.

Nora and I are formulating five questions to pose to the group within the hour about green communications and claims in the kitchen and bath industry.   Once the questions are tweeted, we watch, learn and comment as the responses flow in.  Our topic is entitled, “Shades of Green: Determining what IS and ISN’T”.  Even if you’re not involved in the kitchen and bath industry we will be talking about manufacturer claims, materials, responsible practices and general green principles which apply to business as a whole.

Search the hashtag #kbtribechat on twitter and drop by to say hi. Find me @woodnewman and Nora @noradepalma.

Collaborators, Not Competitors

by Leanne Newman on October 30th, 2010

If I can possibly identify what I love most about social media (the list is very long) I would have to say that it’s the collaborative nature of the whole medium. I like and follow many members of the design and building industry on Facebook and Twitter, and I see this great sense of collaboration every minute – designers showing each other their latest new projects, retweeting a manufacturer’s item about a new/improved or recommended product, praising each other for a well written or thought provoking blog post that would help them in their own design business.

Go back five years. How was this information shared? Was it? Did everyone work in isolation and swap stories a few times a year over cocktails at industry trade shows and conferences? This new model just has to be better.

The public relations profession has never been known for its great ability to share with other PR practitioners, especially if competition was involved. But now, I happily follow and share with other public relations consultants and look forward to giving and hearing about best practices. Can we credit social media and new realities of sharing information? I think so. The GreenEarth PR Network is a shining example of this. Eight PR pros from around North America sharing, learning and collaborating on a daily basis. Yes, we all deal in similar industries and anyone from the outside might look at us individually and think we are competitors. But that’s not the case, and it’s not the way we work. We work together to give our individual clients more knowledge, more experience and more ideas. It’s our own social network that I feel I benefit from professionally and personally every day.

Like the industry that we serve, and the social engagement vehicles that have changed the PR industry forever, we embrace the spirit of collaboration and celebrate the relationships.